How much should your labels be able to endure?

    17 January 2022

    Labels will often have to withstand a magnitude of external aggressors after application. Which ones depend on the environment they'll be exposed to – throughout the complete life cycle of its component. So let's look at some critical elements within production, use, legislation and sustainability that might affect your labels.

    Topics: Label Manufacturer UK, Labels UK, Product labelling UK

    How to improve customer experience – from the store shelf

    20 December 2021

    The customer's perception of your product starts long before they buy or eventually put it into use. Even at first sight – also known as "the first moment of truth" – the customer will assess the product's packaging and label – and decide whether to engage or not.

    Topics: Label Manufacturer UK, Label design, Product labelling UK

    The psychology behind the labelling and packaging that sell

    22 November 2021

    Labelling and packaging are an extension of your brand and your consumer's first encounter with the product. Make sure your product decoration and labelling effort is grabbing your customer's attention in a way that influences the mental process needed to drive purchase intent.

    Topics: Label Printer UK, Label design, Product labelling UK

    Eco-Friendly and sustainability trends within packaging and labelling for 2022

    27 September 2021

    Environmental awareness has been a consumer trend for a long time now. According to NielsenIQ, as many as 81% – across national and generational borders – believe that companies should participate in the fight against climate change. Often demanding that suppliers and manufacturers do what they can to be a part of the solution – not the problem – and preferably prove it before purchasing.

    Topics: Product labelling UK, Sustainable label material

    About The Skanem Blog UK

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization. Sustainability and innovation are strong driving forces for Skanem UK, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog UK to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.uk

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