How to improve customer experience – from the store shelf

    20 December 2021

    The customer's perception of your product starts long before they buy or eventually put it into use. Even at first sight – also known as "the first moment of truth" – the customer will assess the product's packaging and label – and decide whether to engage or not.

    Topics: Label Manufacturer UK, Label design, Product labelling UK

    The psychology behind the labelling and packaging that sell

    22 November 2021

    Labelling and packaging are an extension of your brand and your consumer's first encounter with the product. Make sure your product decoration and labelling effort is grabbing your customer's attention in a way that influences the mental process needed to drive purchase intent.

    Topics: Label Printer UK, Label design, Product labelling UK

    5 things to consider before designing your new labels

    8 November 2021

    Your labels should increase sales, build your brand through its design, and link it to the product. They should also improve customer experience through practical and informative functions. Let’s take a quick look at five things to consider before designing your label.

    Topics: Label Manufacturer UK, Label design

    About The Skanem Blog UK

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization. Sustainability and innovation are strong driving forces for Skanem UK, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog UK to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.uk

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