Keren has been involved in the design, print, and self-adhesive label market for over 30 years. She is as enthusiastic about the design and innovation of beautiful labels as she is knowledgeable about how to deliver successful New Product Development.
The customer's perception of your product starts long before they buy or eventually put it into use. Even at first sight – also known as "the first moment of truth" – the customer will assess the product's packaging and label – and decide whether to engage or not.
Labelling and packaging are an extension of your brand and your consumer's first encounter with the product. Make sure your product decoration and labelling effort is grabbing your customer's attention in a way that influences the mental process needed to drive purchase intent.
Your labels should increase sales, build your brand through its design, and link it to the product. They should also improve customer experience through practical and informative functions. Let’s take a quick look at five things to consider before designing your label.
Whether your microbrewery is in the business of craft beer brewing, cider making or distilling, there are certain rules you must make sure you follow when developing packaging, labelling, and marketing efforts in general.
Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization. Sustainability and innovation are strong driving forces for Skanem UK, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog UK to hopefully help you develop the very best label and packaging solutions for your products.