How much should your labels be able to endure?

    17 January 2022

    Labels will often have to withstand a magnitude of external aggressors after application. Which ones depend on the environment they'll be exposed to – throughout the complete life cycle of its component. So let's look at some critical elements within production, use, legislation and sustainability that might affect your labels.

    Topics: Label Manufacturer UK, Labels UK, Product labelling UK

    How to improve customer experience – from the store shelf

    20 December 2021

    The customer's perception of your product starts long before they buy or eventually put it into use. Even at first sight – also known as "the first moment of truth" – the customer will assess the product's packaging and label – and decide whether to engage or not.

    Topics: Label Manufacturer UK, Label design, Product labelling UK

    Is your label supplier rigged for another crisis?

    7 December 2021

    Fires, climate change, floods, interchangeable framework conditions – or a global pandemic – can have a devastating effect on your supply chain and business operations. If you can't get your labels delivered on time, you won't get your products onto the store shelves either.

    Topics: Label Manufacturer UK, Labels UK, Label Printer UK, Label Supply Chain

    The psychology behind the labelling and packaging that sell

    22 November 2021

    Labelling and packaging are an extension of your brand and your consumer's first encounter with the product. Make sure your product decoration and labelling effort is grabbing your customer's attention in a way that influences the mental process needed to drive purchase intent.

    Topics: Label Printer UK, Label design, Product labelling UK

    5 things to consider before designing your new labels

    8 November 2021

    Your labels should increase sales, build your brand through its design, and link it to the product. They should also improve customer experience through practical and informative functions. Let’s take a quick look at five things to consider before designing your label.

    Topics: Label Manufacturer UK, Label design

    How mono-materials in labelling contributes to a circular economy

    25 October 2021

    The value of mono-materials is really quite simple: Being able to recycle packaging together with its label equals a more circular economy and eco-friendly packaging. What's not quite as simple is recycling packaging when the label is made from a different type of material.

    Brewer? Important labelling and packaging rules for microbreweries

    11 October 2021

    Whether your microbrewery is in the business of craft beer brewing, cider making or distilling, there are certain rules you must make sure you follow when developing packaging, labelling, and marketing efforts in general.

    Topics: Label Manufacturer UK, Microbrewery labelling and packaging

    Eco-Friendly and sustainability trends within packaging and labelling for 2022

    27 September 2021

    Environmental awareness has been a consumer trend for a long time now. According to NielsenIQ, as many as 81% – across national and generational borders – believe that companies should participate in the fight against climate change. Often demanding that suppliers and manufacturers do what they can to be a part of the solution – not the problem – and preferably prove it before purchasing.

    Topics: Product labelling UK, Sustainable label material

    Do you have a sustainable plan for your packaging and labelling?

    13 September 2021

    A material can be said to be environmentally friendly if it can be recycled or if renewable energy is used to produce it. Materials that require fewer resources and less energy consumption to manufacture are more environmentally friendly, but that does not necessarily mean that they are recyclable.

    Topics: Label Manufacturer UK, Labels UK, Sustainable label material

    7 indications you should change your label manufacturer

    30 August 2021

    The label is a big part of your brand and far too important to be left to chance – so how can you be sure that your label manufacturer really understands you, the UK market, your industry and your product?

    Topics: Label Manufacturer UK, Labels UK, Label Printer UK

    About The Skanem Blog UK

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization. Sustainability and innovation are strong driving forces for Skanem UK, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog UK to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.uk

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